Taking Warhol’s famous words as it’s inspiration – the NuPop Movement is EVERYTHING pop culture, a total embrace of the energy, playfulness and experimentation inherent in ALL pop music, art, fashion and design.

A creative collaboration between renowned jeweler Pascal Mouawad and R&B superstar Jermaine Dupri, NuPop translates the POP aesthetic into fashionable, wearable art – eclectic, innovative time pieces which reflect the energy and vibrancy of pop culture.

“Pop art, like pop music, derives its name from tapping into the ‘popular’ elements of culture, as opposed to elitist,” said Pascal Mouawad. “Likewise, with Nu Pop Movement, we have designed a line of watches that goes straight to the heart of what today’s fashion-conscious watch wearers are seeking.”

“I grew up loving fashion watches and admiring Andy Warhol,” said music legend Jermaine Dupri of creating the line. “A lot of my inspiration came from that. I wanted to create a watch that was stylish and affordable.”

Using the energy of the NuPop watch line as its epicenter - the NuPop Movement will lead you on an epic journey through POP’s historical legacy – from it’s roots in the worlds of art, fashion, music and film - to POP’s modern day permutation of every aspect of our culture.